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American Express extended the journey planning business to Asia in the 1920s. Since then, Hong Kong has been an important travel booking office for travelers to the region.美國運通自20年代起開展旅遊業務,並把服務推廣到亞洲,香港辦事處自此為到訪亞洲的旅客擔當著重要角色。
Despite the war, we continued to operate under armed guard for six months. In fact, during this period, a young Chinese woman sought shelter and gave birth to a child in our office.二戰時期,美國運通堅守對客戶的承諾,在荷槍實彈的保安人員保護下繼續工作了六個月。當時,有一位進來避難的女士更在我們的香港辦事處誕下孩子。
Since the 1950s, American Express has been developing merchant relationships in Hong Kong. Some of our most tenured merchants are Cathay Pacific, Hong Kong Maxim’s Group, Lane Crawford and THE SWANK.自50年代起,美國運通與在港商戶發展長遠夥伴關係,當中與我們合作良久的品牌有:國泰航空、香港美心集團、連卡佛及THE SWANK。
American Express started in Hong Kong as a travel office. The introduction of the Hong Kong Dollar Card in 1978 represented another milestone of the company to meet customers’ payment needs.美國運通在港始於發展旅遊業務,於1978年發行首張以港元結算的運通卡,為公司在香港的發展史揭開新一頁。
In 1982, American Express brought in the first Corporate Card in Hong Kong to start providing expense management services for our corporate customers.美國運通致力為客戶提供多元化服務,及後於1982年推出全港第一張公司卡,為廣大企業客戶提供支付管理方案。
In 1991, American Express launched its rewards program in the U.S. and around the world the following year. We introduced this to Hong Kong in 1993. It was Hong Kong’s first card-based rewards program, providing Card Members with a wide variety of travel and lifestyle rewards.1991年,美國運通在美國首先推出積分獎賞計劃,翌年開始在全球其他地區推出,並於1993年引入香港,成為全城首個信用卡積分獎賞計劃,會員簽賬後可賺取積分以兌換各式消閒及旅遊獎賞。
In 1997, American Express introduced The Platinum Card® for the first time in Hong Kong, bringing personalized service to the next level.1997年,美國運通在香港發行亞洲首張美國運通白金卡,為會員帶來無與倫比的白金個人服務體驗。
Partnering with Cathay Pacific, American Express offers travelers a faster way to earn flight awards and a wide array of lifestyle benefits.與國泰航空合作推出聯營信用卡,會員每次簽賬,其消費額即時自動轉換為「亞洲萬里通」里數,賺取機票獎勵更快更易。
In 2011, American Express introduced the Cathay Pacific Corporate Card, bringing corporate customers an innovative payment option.2011年美國運通更進一步把獎賞帶給企業客戶,與國泰航空推出聯營公司卡,為企業客戶帶來嶄新選擇。
American Express has remained successful through many periods of change by adhering to two hallmarks: reinvention and constancy. Throughout the years, the Company has been reinventing and evolving the products and services to meet customers’ needs, and constantly keeping true to the Comapany's core values: security, integrity, trust, customer commitment and service.美國運通成立以來,一直堅持兩項賴以成功的因素:不斷求變及始終如一。一個世紀以來,美國運通不斷推陳出新,為顧客提供切合他們需要的產品和服務,與此同時,公司亦始終如一地堅持美國運通品牌價值:信任、誠信、安全、優質、客戶服務,始終如一,從未改變。


In the 1850s, hundreds of thousands of adventurers were heading west across the United States to search for gold and to create new lives for themselves and their families. 18世紀50年代,數十萬計的冒險家橫跨美國向西部進發及尋金,為自己及家人開創新生活。
The American Express Company was formed in 1850 in Buffalo, New York as an express business to help them transport financial papers, small parcels and packages from one town to another.1850年,美國運通公司於紐約州水牛城成立, 主要從事快遞業務,為人們送遞金融文件及包裹,將大小貨物由一個城市運送到另一個城市。
Since then, changing times and changing customer needs have forced the company to reinvent itself several times, but the hallmarks of the
American Express brand - trust, integrity, security, quality and customer service - have remained constant throughout its history.隨著時代變遷及客戶需求不斷變化,美國運通多次重塑業務、推陳出新。然而,美國運通品牌標誌的特性 ─ 信任、誠信、安全、優質、客戶服務,始終如一,從未改變。


The American Express Company’s first brand icon was a fierce-looking bulldog guarding a gold key. It represented trust and security. The bulldog design was featured on stock certificates, letterheads, postcards, shipping freight passes, and even as an architectural façade on a company building in New York.美國運通的首個品牌標誌,是一隻看守著黃金鑰匙、兇猛威嚴的鬥牛犬。它代表著信任和安全。無論在股票、信紙、明信片、船務貨運通行證、以至紐約公司大樓的門面,都能看到鬥牛犬的標誌設計。


As its travel business thrived, American Express brochures and travelers cheque advertisements reinforced the glamour and romance of international travel.美國運通的旅遊業務蓬勃發展的同時,其推廣小冊子及旅行支票廣告,令環球旅遊更添誘人魅力及浪漫色彩。
American Express’ office in Hong Kong and around the world provided every sort of service to tourists - from opulent tours for the wealthy to travelers cheques, money orders, foreign freight, foreign remittances, foreign exchange and even mail forwarding.位於香港及世界各地的美國運通辦事處,為遊客提供了各式各樣的服務,從為尊貴旅客安排豪華旅程,以至旅行支票、匯票、海外航運、海外匯款、外幣兌換及郵件轉發都一應俱全。


Counterfeiting increased in the post-war years as leisure travel became more popular.
American Express was advised that it would be more difficult to counterfeit a distinctive engraving than a simple printed design on our Travelers Cheque.二次大戰後,由於休閒旅遊及使用旅行支票逐漸流行,偽冒事件亦愈趨嚴重。當時,美國運通亦決定使用一個獨特的雕刻圖案,以使印刷設計更難偽冒,為會員帶來更大保障。
In 1951, the Roman centurion was printed on American Express Travelers Cheques for the first time. The die for the centurion were cut by the master engraver William Ford.1951年,美國運通旅行支票首次採用羅馬百夫長的印刷圖案。該百夫長雕模由雕刻大師威廉 ‧ 福特(William Ford)設計。
Since then, the Centurion has become one of the best known trademarks in the world.自此以後,百夫長圖案成為世界最知名的商標之一。


The blue signage of American Express was first designed in 1961 to allow customers to better identify Company offices. It was described as “bright blue beacons for travelers seeking help”, to symbolize the company’s century-long tradition of service. Later in 1975, when American Express celebrated its 125th anniversary worldwide, the first blue box logo design was introduced to harmonize public recognition of the Company’s various businesses.1961年,美國運通的藍色標誌設計首次登場,旨在讓客戶更容易識別。它被形容為「求助旅客的藍色明燈」,標誌著美國運通的百年服務傳統。於1975年,當時美國運通於全球慶祝125週年紀念,同時亦推出了首個方形藍框標誌設計,其旨在協調公司各項業務的公眾認知。


American Express is a global organization with operations in more than 130 countries and regions. It strives to create an environment in which employees – who come from diverse backgrounds and cultures – are respected and valued, and feel fulfilled professionally and personally.美國運通在全球 130 個國家及地區設有辦事處,致力為員工營造多元及共融的工作環境,讓他們能感受到被尊重,同時鼓勵他們不斷提升自我價值,使員工在工作崗位和個人方面都有所進益。
Diversity & inclusion has been a strong focus of the company. Today, more than 60 percent of its global employees are women. 美國運通非常著重多元及共融的文化,時至今日,全球僱員有超過六成為女性。
In Hong Kong, American Express has been awarded the “Best Employer” by Aon Hewitt in Hong Kong 5 consecutive times since 2007. The Company also won a special recognition as Aon Hewitt’s “Best Employer For Women 2015” and the AmCham Women of Influence Awards’ “Best Company for Women” in 2014.在香港,自2007年起美國運通已經連續5屆獲Aon Hewitt頒授「最佳僱主」殊榮,2014年亦獲美國商會的最具影響力女性大獎授予「最佳女僱員支援公司」獎項,而2015年更獲評選為Aon Hewitt「最佳女性員工僱主」。